The 2x Grammy Nominated Engineer & RIAA Gold Certified Producer Deuvon Hughes Desir also known as SiMPLY Von or SSV was born December 11, 2000, in NewPort News, Virginia. Von gained interest in Percussion which lead him to play the drums and joining the choir for the church at the tender age of 10. In 2018, Side$how released his debut singles Supply & Demand and Smoke Fire under the duo name Hue$ Idea. The following year, he dropped his solo track Loyalists and launched his clothing line GOOD EATZ APPAREL.
In 2020, SSV graduated from the Conservatory of Recording Arts & Sciences (CRAS) in Arizona and received his certificate in Audio Engineering. Once he graduated, he relocated to Atlanta, GA, and currently is an Audio Engineer at Tree Sound Studios. Since moving to Atlanta, SSV has engineered for BRS Kash, EARTHGANG, Lil Tecca, Polo G, and more. SSV has also had the privilege of being the Assisting Audio Engineer for City Girls, Internet Money, Lil Baby, Summer Walker, Young Thug, and more.